When you are a blogger, most of your attention is, as it should be, focused on creating quality content. But I am sure that one of your main wishes when writing a text is to reach as many users as you can, so, either if you like it or not, as a blogger you should at least know some basic things about Search Engine Optimization (SEO).
Because many of you might not have high technical skills, I selected 5 basic SEO tips, less technical, but if you master them they will make your life so much easier and the results will start showing up really soon.
1. Stay informed!
Use a couple of simple and free instruments to do your research, to keep things under control, to measure and optimize your blog/website: Google’s Keyword Tool, Webmaster Tools, Google Analytics and if you use WordPress, All in One SEO Pack .
Google’s Keyword Tool will help you understand which keywords trigger the most traffic and this way you can set up correctly the keywords for your articles.
Webmaster Tools – Obviously, you want your blog to be read by human beings, but in order to do that it should be first discovered by search engines, crawled and indexed. That’s why having an active Webmaster Tools account is very important: it enables you to keep track of possible indexation or duplicate content problems. Even if you won’t be able to solve all potential issues reported by this tool all by yourself, at least you will know that there are some issues and you can contact SEO specialists or your software development company to sort them out. It’s also highly recommended to connect your Webmaster Tools account with your Google Analytics account.
Google Analytics – setting up the Google Analytics tracking code is a must in order to measure the incoming traffic, the sources from which the visitors came from, as well as the users’ behavior once they reached your website. Be extra careful: faulty installations can compromise your results!
All in One SEO pack is a plugin for WordPress, very easy to use and preferred by many bloggers because of the freedom it provides in optimizing title-tags, meta-descriptions and images.
2. Build up on a structure!
Setup your website structure correctly from the very first day in order for the information to be easily accessible, for human readers as well as for search engines. If the information can’t be accessed by the search engines it won’t be indexed and therefore it won’t be displayed in the search engine page results. For best results, we recommend a flat pyramidal structure (which stands for „not so many levels”), so the user can reach any information in maximum 3-4 clicks.
3. Optimize your title-tags, meta-descriptions and images!
The title tag is important when it comes to SEO, being one of the factors that affects search engine rankings. It is recommended to have unique titles while including the keywords targeted in that page, the very same keywords that you will use in the content. It’s also recommended to keep title tags shorter than 65 characters.
Another factor you should consider when setting up your title tags is using your brand name in it, because it will become easily recognizable when multiple searches occur and also, because search engines, especially Google, tend to favor brands in SERPs. So, make use of the All in One SEO pack features that provides the chance to manage any title tag set up previously.
The meta description is the text snippet that appears in SERPs, under the title tag and it is supposed to offer the user a 156 characters insight about the page and also it is supposed to encourage him to click on the result. Even though it is not a direct ranking factor, it is highly important because it has a huge influence on the click through rate. It can also be managed using All in One SEO pack.
4. Hold your horses when it comes to label your content using tags!
Excessive usage of the tags is one of the most frequent problems in blogs. People abuse tags most of the time or use them in a wrong way. I am also sure that you have seen lots of articles all over the web using even 15-20 tags or more.
From a SEO point of view, tags should be treated like categories. Once a tag is assigned to an article, it will practically generate a new category which groups all the articles marked with that specific tag. Excessive usage of tags will therefore create irrelevant categories, not optimized, not targeted and will also create duplicate content issues, because the same information will be accessible via multiple URLs
5. Don’t be anonymous!
Except the satisfaction of seeing your own beautiful face in the SERPs, using the authorship markup it will also increase the CTR (click through rate) and according to recent information, this may become a ranking factor. Eric Schmidt said in his 2013 published book:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” (Eric Schmidt ).
Did you implement similar SEO tips in your blog? Let us know how well that worked for you, leave a message below!