Author: Mihaita PASCANIUC, Digital Marketing Consultant

How to track form submissions on a WordPress website with Google Tag Manager and Google Analytics

Unless you were born literally yesterday, chances are that you’ve probably heard about the magic platform called WordPress. According [...]

The Why, What, and How of Custom Channels in Google Analytics

Why should you go through the trouble of defining new channels when Google Analytics offers this grouping by default? The answer’s [...]

Using Custom Reports in Google Analytics to monitor your campaign performance

We all know that Google Analytics offers a large amount of data and reports as well as numerous possibilities of playing with the [...]

Use These 3 Key Reports To Take Your Google Analytics Skills To The Next Level

Go beyond Last Click Interaction analysis of marketing campaigns by learning how to use three key reports provided by Google Analytics: [...]

Online 24/7 with Zitec and Google

We are inviting you to the Online 24/7 event, an event organized by Zitec together with Google, in which we’ll discuss about the [...]

What are the most important search engine ranking factors?

In the previous post, I’ve talked about the most important things that should be checked when analysing a website, but I haven’t [...]

Why your website needs an SEO audit

As any other thing in this world, SEO is about understanding your problems, accepting them and starting to fix them. That’s why, there [...]