Category: Online Marketing

Five ways to make the best of the Google Ads Editor tool

Did you ever find yourself in a situation in which you needed to make a lot of changes to a campaign, be it ad copy or targeting? We [...]

Digital marketing during COVID-19: friend or foe?

Lately, the whole world seems to have only one thing on its mind. It starts with the letter C and it changed the way we work, shop and [...]

5 New Google Ads Features You Should Try For Growing Your Business

    Since Google Ads was launched, there have been many updates. The trends are changing and advertisers must keep up. This [...]

What are Remarketing Lists for Search Ads (RLSA) and How to Use Them

    This article is dedicated to advertisers who want to supercharge their PPC performance. It contains valuable information [...]

Digital marketing success story: EVOhoreca

    Our collaboration with EVOhoreca started almost 5 years ago. We have been constantly helping the company reach its goals: [...]

9 steps for a rockin’ keyword research

    With over 40,000 search queries every second on Google, marketers have an important job to make sure their clients are [...]

How to track form submissions on a WordPress website with Google Tag Manager and Google Analytics

Unless you were born literally yesterday, chances are that you’ve probably heard about the magic platform called WordPress. According [...]

The Why, What, and How of Custom Channels in Google Analytics

Why should you go through the trouble of defining new channels when Google Analytics offers this grouping by default? The answer’s [...]

Using Custom Reports in Google Analytics to monitor your campaign performance

We all know that Google Analytics offers a large amount of data and reports as well as numerous possibilities of playing with the [...]

Use These 3 Key Reports To Take Your Google Analytics Skills To The Next Level

Go beyond Last Click Interaction analysis of marketing campaigns by learning how to use three key reports provided by Google Analytics: [...]