Microsoft Azure simplifies addressing these challenges and helps ISVs augment their technical toolkit by equipping them with a broad portfolio of services that are inherently secure, scalable, cost-efficient and battle-tested.
But let’s narrow down the spectrum and be a bit more specific. Here are a few concrete examples of how Microsoft Azure adoption can completely change a business for an ISV.
With Azure, ISVs can spend more time creating reliable and secure app experiences that users will love, and less time on repetitive tasks.
Building a high-functioning DevOps environment requires visibility across teams and projects, interoperable tools and technologies, as well the ability to automate processes, especially when it comes to testing at scale.
And today, during times of social distancing, but not only, it’s more important than ever to enable these processes from wherever your developers happen to be. Azure supports effective DevOps with end-to-end solutions to empower DevOps practices across each of the application lifecycle phases: plan, develop, deliver, and operate.
Thanks to Azure, ISVs get protection from cyberattacks and ensure compliance to an ever-changing climate of security and privacy laws:
Customers choose their ISV partners based on their ability to provide intelligent solutions that are continuously evolving. A crucial component of innovation is the ability to integrate Artificial Intelligence (AI) and Machine Learning (ML) into solutions. In fact, over the next two years, ISVs are expected to include AI and ML into over half of their applications.
Machine learning, cognitive capabilities, bots, intelligent search, speech, character, and image recognition are cutting-edge capabilities that are opening up a new frontier for developers. However, not every company has a data scientist or a machine learning engineer to build AI applications, or to train and optimize them.
Azure ensures the necessary tools to turn AI and ML into a reality for your solutions today. Interpret data at enterprise scale. Develop machine learning models quickly. Build mission-critical solutions that can analyze images, comprehend speech, make predictions using data, and imitate other intelligent human behaviors – all with Azure.
Get access to proven, secure, and responsible AI and ML capabilities on your own terms.
Azure empowers ISVs to be as nimble as their customers demand.
Nowadays, almost every company is living in its own version of a multicloud, hybrid environment. For ISVs, this means that each customer’s infrastructure portfolio could be unique, and they must be able to serve them all.
Azure provides the ability to migrate simply, whether that means moving workloads from on-premises, shifting solutions between clouds, deploying across multiple clouds, or any combination of those.
Successful business growth most often depends on having access to the marketing and sales channels that allow reaching the right customers. Being part of Microsoft’s partner ecosystem provides access to a broad base of customers, thanks to various tools and channels:
Qualified partners even receive leads from Microsoft and other partners with different specializations. By associating with other Microsoft partners, ISVs get access to significantly larger deals. Co-selling with other partners typically leads to larger deals than those sold independently.
With Azure Marketplace, partners can expand their reach to new geographies and market segments. By merely listing solutions on the Marketplace a partner gets access to over 3 million visitors from more than 140 countries every month.
Research shows that using Azure results in the substantial improvement of overall business health. This is accomplished by lowering the cost of customer acquisition and reducing the length of the consumer buying cycle.
More specifically, those who adopt Azure as their primary cloud platform have experienced the following, and it could happen the same for your software business:
Whether you are looking for a technology partner to drive your company’s growth or a security provider to safeguard your assets, our team would be happy to assist you with your challenges.