The first independent online hypermarket in Romania, Freshful by eMAG innovates grocery shopping by offering guaranteed fresh and high-quality food, drinks, and household goods for everyday needs. Freshful is committed to overcoming the barriers of online grocery shopping through unhindered transparency, one of the most extensive assortments of fresh groceries, premium and gourmet brands, an excellent online user experience, and a commitment to 99,5% service level on all orders.
Freshful is part of eMAG, the largest online retailer in Romania that gained its unicorn status in 2018 after being valued at USD 1 billion by its parent organization, Naspers, the majority shareholder of the company. The eMAG story began in 2001 with 8 employees and 122 orders (IT products) delivered with 2 Dacia cars. The company developed constantly and diversified its offering by adding new categories such as phones, electronics, or home appliances. In 2011, eMAG first introduced Black Friday to the Romanian market, organizing ever since some of the most successful Black Friday campaigns in the country. Freshful partners with Romanian producers and farmers to reinvent grocery shopping in order to help people live their busy lives to the full, in a smarter way.
To change consumers’ habits and to help them win time in order to live their lives in a smarter way, Freshful by eMAG was looking to offer people the possibility to order online products, from groceries to household items, with only a few clicks. They wanted to save people’s time through fast or scheduled delivery of a complete basket of daily shopping. To achieve this, they needed a scalable and feature-rich mobile application that would meet the changing needs of digital consumers and sustain exponential growth in terms of customer base and traffic.
As a long-standing business partner of eMAG, Zitec was delighted to have contributed to this mission by developing the Freshful by eMAG native mobile app for both the Android and iOS platforms. The Zitec team covered the entire mobile app development life cycle, from ideation to delivery, including business analysis, UX/UI design, app store publishing, and then continuous support and optimization.
Our mobile development team developed a series of important functionalities and features for the app, such as:
From its launch in October 2021, 45 functionalities were implemented with the aim to streamline the experience users have with the app. Scan Barcode is the most recent one and helps users quickly order their favorite products. Customers can use their phones to scan the barcodes of their favorite products they want to order. After scanning the code, if the product is in the Freshful portfolio, the customer is directed to the product page from where the product can be added to the shopping cart. The functionality is only available on devices that have an incorporated camera.
In one year after its launch, Freshful by eMAG registered exponential growth and popularity among customers, suppliers, and producers alike. On the app level, new features and sections were added to meet the needs and expectations of the entire Freshful ecosystem of customers and suppliers. In numbers, the app built by Zitec and further improved by the Freshful by eMAG team registers impressive results:
Since 2011 we’ve been creating digitally transformative, scalable, and feature-rich native apps for Android/iOS devices and cross-platform mobile solutions using the latest technologies and frameworks. If you’re looking to build your first mobile application, whether it’s a consumer app that users will love, a transformative enterprise solution, or just to modernize your existing mobile solutions, we have you covered with the entire mobile app development cycle.
Feel free to get in touch for a quick chat if you want to learn more about this project or explore how you can accelerate your business with mobile app development.